![]() ![]() In the early 20th century, it employed distinctive packaging and advertising to create a global brand. Coca-Cola was one of the first brands to gain widespread recognition. ![]() With the emergence of mass production and consumerism in the modern period, branding became more formalised. A survey by Accenture found that 63% of consumers are more inclined to make a purchase from a business they believe to be real, which is a crucial component of branding.Īncient civilisations practised branding, whereby craftspeople would affix their marks on products to denote their level of skill.
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